YouTube is a video-sharing platform where users can upload, view, and share videos, and it provides features like automatic transcripts for many videos.
YouTube claims it became Nigeria’s main entertainment destination in 2025
Channels earning over ₦1 million in Nigeria rose by 35% in 2025. TV watch time on YouTube increased by 40%, indicating a shift towards shared viewing.
Digital Nomads: This 3x founder lost $18 million building a pan-African content sharing platform
Osita Oparaugo founded Ogelle in 2019 to promote African languages and culture through content sharing. Oparaugo lost $18 million in the process of building Ogelle, which faced significant market challenges.
Nigeria’s creator economy is valued at $31.2M, a new public-private report reveals
Nigerian artists received over ₦58 billion from Spotify in 2024, a 146% increase from 2023. Nigerian content on YouTube garnered over 20 billion annual views in 2024, contributing over $10 million in AdSense revenue.
Three streaming giants raise prices in South Africa within four months
Spotify announced a price increase for its Premium subscription plans in South Africa, effective September 2025. The Individual Premium plan will rise from R64.99 to R69.99 per month, while the Family plan will increase from R99.99 to R119.99.
