Inside Africa’s billion-dollar creator economy: From side hustles to startups
- In March 2025, the African creator market was valued at $5.10 billion.
- The market is estimated to reach $29.84 billion by 2032, growing at a CAGR of 28.7%.
- 43% of African digital creators have been in the industry for one to three years.
The growth of Africa's creator economy presents significant opportunities for innovation and entrepreneurship. However, the challenges of monetization and algorithm changes must be addressed to ensure sustainable success for creators. As the landscape evolves, fostering a supportive ecosystem for creators will be crucial for maximizing their potential impact on the economy.
