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Bendada.com - Apr 28, 2025
OmniRetail raises $20M Series A to scale Africa’s informal retail infrastructure
OmniRetail secured $20 million in Series A funding to expand across Nigeria, Ghana, and Côte d’Ivoire. The funding round was co-led by Norfund and Timon Capital, with participation from several other investors.

TechCrunch - Apr 28, 2025
Trended
OmniRetail shakes up Africa’s B2B e-commerce market with $20M Series A
OmniRetail raised $20 million in Series A funding to enhance its operations in West Africa. The funding round was co-led by Norfund and Timon Capital, marking Norfund's first direct equity investment in an African startup.
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Techpoint Africa - Nov 13, 2024
"Companies are not sold; they're bought." Ventures Platform's Managing Partner on M&A activity in Africa
OmniRetail acquired Traction Apps to enhance its fintech capabilities. Ventures Platform facilitated the acquisition of Brass earlier in 2024.

TechCabal - Oct 28, 2024
Traction Apps all-stock acquisition adds to string of investor-led deals creating quick wins
OmniRetail acquires Traction Apps in an all-stock deal. The acquisition is part of a trend of VCs consolidating startups for better returns.
Get involved! Explore early-stage African startups like Semis from Reispar

Tech In Africa - Oct 28, 2024
Nigerian fintech Traction Apps has cut jobs following its acquisition of OmniRetail
Traction Apps confirms layoffs after acquisition by OmniRetail. Decision influenced by the need to optimize departments for efficiency.
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