A wellness and skincare brand based in Nigeria, focusing on natural products and mobile spa services.
How one email broke open a $9 trillion blind spot in Africa – The Oriki story
Joycee Awosika drafted a customer check-in email that led to the launch of Unwind by ORÍKÌ, sending therapists into over 700 homes in Lagos. 70% of customers using the mobile service had never visited an ORÍKÌ spa before, indicating a previously untapped market.
