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How one email broke open a $9 trillion blind spot in Africa – The Oriki story
Bendada.com - Nov 07, 2025
Joycee Awosika drafted a customer check-in email that led to the launch of Unwind by ORÍKÌ, sending therapists into over 700 homes in Lagos. 70% of customers using the mobile service had never visited an ORÍKÌ spa before, indicating a previously untapped market.
ORÍKÌCascadorMindbodyFarm to Skin CosmeticsJoycee Awosika
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