Guide to Market Penetration for African Startups
African startups can grow by increasing their share within existing markets without launching new products. Understanding local needs and leveraging mobile technology are crucial for market penetration.
Data Startup Rwazi Raises $12M to Transform Global Consumer Insights
Rwazi raised $12 million in Series A funding led by Bonfire Ventures. The startup aims to provide real-time consumer insights in emerging markets.
How Eyowo’s bid to become a fintech giant hit the rocks
Eyowo, one of Nigeria’s earliest digital banks, faced challenges after shifting its focus from B2B to consumer-facing products. Former employees blamed the company's lack of experience in core banking and poor strategic thinking.
