EXCLUSIVE: Midddleman is raising a six-figure pre-seed to dominate global trade
- Midddleman is raising a six-figure pre-seed round expected to complete by Q4 2025.
- The startup launched an escrow product in 2023 but pivoted to focus on payments.
- In May 2024, Midddleman began helping African vendors pay suppliers in China.
Midddleman's approach to simplifying payments and logistics for African businesses trading with China is commendable, especially given the complexities of cross-border transactions. Their pivot from an escrow service to a more focused payment solution demonstrates adaptability in a challenging market. However, the success of their broader vision will depend on their ability to effectively address the remaining pain points in global trade.
