A Nigerian startup focused on simplifying payments and logistics for African businesses trading with China.
How two Nigerian graduates built a ₦2 billion trade machine
African SMEs have relied on platforms like AliExpress and Temu for sourcing goods from China, but these platforms lack reliability and customization. Midddleman connects African businesses directly with Chinese manufacturers, offering a more reliable sourcing solution.
What African tech leaders look out for when hiring: Insights from 5 industry experts
Hiring managers can quickly assess a candidate's fit based on soft skills and authenticity. Curiosity, adaptability, and a learning mindset are essential qualities sought by employers.
Level Up: Why Omolara Sanni left 9–5 to build Midddleman
Omolara Sanni transitioned from various roles, including marketing and cybersecurity, before co-founding Midddleman. She faced significant challenges in raising funds for her startup during a prolonged funding winter.
EXCLUSIVE: Midddleman is raising a six-figure pre-seed to dominate global trade
Midddleman is raising a six-figure pre-seed round expected to complete by Q4 2025. The startup launched an escrow product in 2023 but pivoted to focus on payments.
African startups to watch in 2025
Octavia Carbon is pioneering direct air capture technology to filter CO2 from the atmosphere. Midddleman has gained popularity in 2024 by transforming e-commerce for African businesses and winning multiple grants.
