Twiga is a technology-driven company that connects consumers, vendors and suppliers, providing access to high quality foods, products and retail services in Africa.
Twiga Pauses Nairobi Operations to Shift to Data-Driven Distribution Model
Twiga Foods is halting its Nairobi operations for two months as part of a business overhaul. The company is negotiating a new lease for a distribution hub closer to Nairobi.
Twiga’s pivot to asset-light model begins with acquisition of Kenyan distributors
Twiga Foods acquired controlling shares in three local FMCG distributors: Jumra, Sojpar, and Raisons. The company is shifting from direct operations to a hybrid model that combines traditional distribution with technology.
3 Risks African Startups Face Scaling Operations
Funding for African startups has decreased by 50% to $1.1 billion in 2024, with high borrowing costs complicating cash flow management. Twiga Foods has effectively managed cash flow by negotiating supplier terms and adopting subscription-based revenue models.
The expansion dynamics of African startups
Ameya Upadhyay from Flourish Ventures states that expansion is often necessary for venture capital-backed startups due to limited local market sizes. Bunmi Akinyemiju advises founders to focus on winning their local market before considering expansion, suggesting that most should not expand.
10 Startups to Watch in 2025 in East Africa
East Africa's startup ecosystem attracted $725 million in venture capital in 2024, with climate tech surpassing fintech as the top-funded sector. Twiga Foods has streamlined food supply chains, reducing post-harvest losses from 30% to just 4% within its network.
