Pivoting to Social Commerce: MarketForce Shuts Down RejaReja, Launches Chpter
Kenyan startup MarketForce is shutting down its B2B e-commerce platform, RejaReja. The company is pivoting to a new venture called Chpter, a social commerce startup.
YC-backed MarketForce scraps B2B eCommerce platform, pursues AI venture in Kenya and South Africa
MarketForce announces the shutdown of its B2B eCommerce platform, RejaReja, and the launch of its new venture, Chpter, a social commerce platform. Chpter is already assisting merchants in Kenya and South Africa in increasing revenue through social media channels.
