Jumia sees 28% record sales in orders and 45% GMV across Nigeria and Ghana during Black Friday
- Jumia's Black Friday 2025 campaign resulted in 3.2 million orders placed during the event.
- Overall Gross Merchandise Value (GMV) rose 35%, and 41% when excluding corporate sales.
- Active customers buying physical goods increased by 26% to 2.3 million.
Jumia's recent performance during the Black Friday campaign showcases the effectiveness of its strategic initiatives in expanding market reach and improving customer trust. However, as competition intensifies in the African e-commerce landscape, continuous innovation and adaptation to local market needs will be crucial for sustained growth.
