Safaricom Partners with the Nairobi Securities Exchange to Launch a New Platform
- Safaricom and the Nairobi Securities Exchange launched Ziidi Trader on the M-PESA app.
- Ziidi Trader allows Kenyans to buy and sell listed shares directly from their mobile phones.
- The platform operates under the oversight of the Capital Markets Authority for investor protection.
The launch of Ziidi Trader is a commendable step towards enhancing financial inclusion in Kenya. By leveraging the widespread use of M-PESA, Safaricom is not only simplifying the investment process but also empowering individuals to take control of their financial futures. This initiative could significantly impact the growth of the local economy by encouraging more people to invest.
