A food delivery service that has expanded its offerings to include grocery delivery, enhancing convenience for consumers.
Convenience is the new currency powering economic growth
Consumer spending on convenience-related products and services grew by an average of 24% annually from 2017 to 2022. Over half of respondents in the 2023 Voice of the Consumer survey prioritize having time for themselves and are willing to pay premiums for time-saving services.
Food delivery startup OyaNow is targeting the 1% to break even by Q1 2026
OyaNow projects to break even by Q1 2026, focusing on affluent consumers. Competitors like Jumia Food and Uber Eats have exited the Nigerian food delivery market due to unsustainable economics.
