McKinsey & Co
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McKinsey & Company is a global management consulting firm that advises on strategic management and business performance.
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How to leverage AI in marketing to boost retention and revenue for your fintech app
Bendada.com - Aug 28, 2025
Only 3.1% of users who download a finance app are retained by day 30. Finance apps account for 87% of all app install ad spend in Africa.
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