Jumra is a local distributor acquired by Twiga Foods, contributing to the company's expansion in the Kenyan food distribution market.
Twiga Pauses Nairobi Operations to Shift to Data-Driven Distribution Model
Twiga Foods is halting its Nairobi operations for two months as part of a business overhaul. The company is negotiating a new lease for a distribution hub closer to Nairobi.
Twiga’s pivot to asset-light model begins with acquisition of Kenyan distributors
Twiga Foods acquired controlling shares in three local FMCG distributors: Jumra, Sojpar, and Raisons. The company is shifting from direct operations to a hybrid model that combines traditional distribution with technology.
