David Aaker
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David Aaker is a marketing professor and author, recognized as a leading authority on brand strategy and brand equity.
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African startups are missing the brand communications advantage
Bendada.com - Dec 23, 2025
The startup ecosystem in Nigeria often confuses brand communications with marketing due to overlapping skills and cost management. Startups that can afford it may benefit from having a dedicated communications team distinct from sales and marketing.
Trophy BeerPeak MilkSeth GodinDavid AakerIndomie
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