In its Kenya comeback, Luno targets crypto users who feel left out of risky P2P platforms
- Luno announced its re-entry into Kenya on June 23, 2025, after exiting the market in 2014.
- The Kenyan cryptocurrency market has evolved significantly, driven by mobile money platforms and increased smartphone penetration.
- Luno is betting on the upcoming Virtual Asset Service Providers (VASP) Bill for regulatory clarity in the crypto sector.
Luno's strategic re-entry into the Kenyan market reflects a calculated risk that could pay off, given the regulatory advancements and the growing appetite for cryptocurrency. However, the company must navigate a competitive landscape dominated by well-funded foreign players. The success of Luno will depend on its ability to adapt to local market conditions and regulatory changes while maintaining a strong focus on customer trust and safety.
