Transaction-Based Charity Model Drives Consistent Community Outreach in Nigeria’s Fintech Sector
- Cardtonic launched Cardtonic Cares in January 2022 to support communities through charitable contributions.
- The program has funded more than 40 outreach events, benefiting various societal groups.
- In January 2025, Cardtonic formalized a partnership with Lagos Food Bank Initiative for systematic school meal provision.
Cardtonic's innovative approach to integrating charitable contributions into its business model not only enhances community support but also sets a benchmark for other fintech companies in Nigeria. This model could inspire a broader movement towards sustainable corporate responsibility, though it requires a commitment to consistent funding regardless of profit fluctuations.
