Pepkor Plans Flash–Shop2Shop Merger and Future Fintech Listing
Tech In Africa | Grace Ashiru - Jul 22, 2026

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- Pepkor Holdings is merging its fintech subsidiary Flash with Shop2Shop.
- The new entity will be called FintechCo, with Pepkor holding a 57.1% interest.
- Pepkor will invest R1.57 billion in new Shop2Shop shares and transfer ownership of Flash valued at R10.6 billion.
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The merger between Pepkor's Flash and Shop2Shop represents a strategic move to tap into the growing informal economy in South Africa. This could not only enhance service offerings but also provide significant growth opportunities in an underserved market. However, the success of this venture will depend on effective integration and market acceptance.
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