These founders are building a digital solution for Nigeria’s informal retail economy
- Afiari was founded by Chigozie Njoku and George Ebisike to address gaps in Nigeria's FMCG sector.
- The platform started as a digital open market but pivoted to a full retail operations ecosystem in 2024.
- Afiari offers tools for inventory management, sales tracking, and market intelligence for informal retailers.
Afiari's approach to digitizing the informal retail sector in Nigeria is commendable, addressing critical pain points in inventory and sales management. However, the subscription cost may hinder adoption among smaller retailers, which could limit the platform's growth potential. Further discussion on how to make the service more accessible to micro-retailers would be beneficial.
