Day 1-1000 of Pocketfood: Inflation almost killed this startup, then B2B saved it
- Omolara Olarerin experienced hunger at work due to a lack of food options and high costs, prompting her to create Pocketfood.
- She initially launched 'Lunch Lady' to deliver meals to individuals, which quickly gained traction among colleagues.
- After raising ₦10 million in angel funding, she rebranded Lunch Lady to Pocketfood and focused on making workplace food simple and affordable.
The evolution of Pocketfood from a simple lunch delivery service to a comprehensive B2B food tech platform highlights the importance of adaptability in business. Olarerin's journey reflects the challenges faced by startups in emerging markets, particularly in navigating economic instability. Future discussions could focus on how technology can further enhance employee wellness and the scalability of similar models across different regions.
