B2B marketplace The Folklore bags $3.4M seed to get brands into global stores
TechCrunch | Annie Njanja - Apr 17, 2024
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  • Amira Rasool founded The Folklore in 2018 to help fashion brands from emerging markets tap into the international market.
  • In 2022, the startup introduced The Folklore Connect, a B2B marketplace and wholesale management software.
  • The Folklore has grown into a platform that serves a diverse range of consumer companies and enables global retailers to source inventory from a diverse pool of creators.
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The Folklore has successfully built a platform that connects fashion brands from emerging markets with global retailers, enabling them to tap into the international market. With the introduction of new services like capital and talent assistance, the startup is further supporting brands in their scaling efforts. The positive sentiment and the successful funding round indicate a promising future for The Folklore.
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