Lade Falobi’s clarity-over-cleverness lesson for African tech marketers
- Lade Falobi transitioned from traditional advertising to a growth agency serving tech startups.
- She founded Marketing for Geeks (MFG), a community for marketers focused on first principles.
- MFG has grown to over 700 members on WhatsApp, emphasizing knowledge over clout.
Lade Falobi's approach to marketing, which prioritizes understanding and community building, is refreshing in an industry often dominated by superficial trends. Her focus on first principles and the potential pitfalls of AI reliance for new marketers raises important discussions about the future of marketing education and practice.
