Investor relations as brand communications: beyond pitch decks
- The first wave of significant global investments in Nigeria's tech ecosystem occurred between 2015 and 2016, including iROKO's $19M raise.
- Andela raised $24M in a Series B round led by the Chan Zuckerberg Initiative, marking a pivotal moment for Nigerian startups.
- The boom from 2019 to 2021 saw startups raise over $1.6 billion in 2021 alone, producing multiple unicorns.
The article presents a compelling argument for the necessity of narrative in investor relations, particularly in emerging markets like Nigeria. It highlights how storytelling can transform investor perceptions and emphasizes the importance of ongoing communication to build trust. This perspective is crucial for founders aiming to attract and retain investment in a competitive landscape.
