Nigerian Founder Jayaike Ndu Introduces Tend, a Platform for Local Business Discovery
- Many businesses in Africa operate primarily through Instagram and WhatsApp instead of traditional websites.
- Tend aims to solve the discovery problem for businesses that are not visible through conventional online searches.
- The platform connects with Instagram to analyze business content and help users find local services.
The rise of social commerce in Africa highlights a significant shift in how businesses engage with customers. Tend's innovative approach to solving the visibility issue for these businesses could revolutionize local commerce, but it will be essential to monitor how effectively it integrates with existing social platforms and the user experience it provides.
