Condia Insider: Walmart rolls out the mat in South Africa
- South Africa's Revenue Service has ruled that all influencer income is taxable, including cash and gifts.
- Walmart is launching its own stores in South Africa after 15 years of operating under the Massmart brand.
- Walmart's new stores will feature locally sourced products and aim to provide low prices amid rising inflation.
The introduction of a tax for influencers in South Africa is a necessary step towards regulating the growing influencer economy, but it may also stifle creativity if not handled sensitively. Walmart's entry into the South African market could reshape retail dynamics, but it will face significant competition. Meanwhile, Bolt's success in downloads contrasts sharply with the dissatisfaction of its drivers, highlighting a disconnect that needs to be addressed for sustainable growth.
