How I built a profitable Nigerian startup with customer revenue from Day One — Uche Ukonu
- A viral tweet questioned the difference between a startup and a business, with many founders believing startups shouldn't focus on profit.
- The author shares personal experiences of identifying customer value through various ventures, including reselling drinks and sourcing special rice.
- The launch of smallChops.ng was based on the need for customers to order small quantities of food, leading to significant revenue growth.
The customer-funded approach to building startups is a pragmatic strategy that emphasizes understanding market needs and creating genuine value. This philosophy not only fosters sustainable growth but also cultivates a loyal customer base that can provide consistent revenue. Further discussions could explore the challenges faced by startups in implementing this approach and the potential for innovation in customer engagement.
