Stablecoins are hard to spend. This startup wants to make it easy.
- Keji Pius was stranded in Zambia with USDT and no way to spend it, prompting her to convert stablecoins into local currency.
- Rach Finance was founded in January 2026 to create seamless stablecoin spending infrastructure for businesses.
- Stablecoin adoption in Africa is accelerating, with 43% of crypto transaction volume in 2024 attributed to stablecoins.
Rach Finance's approach to facilitating stablecoin transactions addresses a significant gap in the market, particularly in regions like Africa where traditional banking systems may not be as accessible. The startup's focus on building a robust infrastructure while learning from past failures in the crypto space positions it well for future growth. However, the challenge remains in scaling adoption among merchants and consumers who may be hesitant to embrace digital currencies.
