X to shut down Twitter.com domain, users with security keys must re-enrol by November 10
- X is ending the Twitter.com domain on November 10, requiring users to re-enrol their 2FA credentials under x.com.
- The announcement was made through X’s Safety account, marking a significant migration from Twitter's legacy systems.
- Users who do not re-enrol their security keys by the deadline will be locked out of their accounts.
The transition from Twitter to X represents a significant shift in social media branding and functionality, but it raises questions about user retention and brand loyalty. The drastic changes in content moderation and the drop in ad revenue suggest that while Musk's vision is ambitious, it may alienate traditional users and advertisers. Further discussions could explore the long-term implications of such a rebranding on user engagement and platform stability.
