After raising $38M, African e-commerce startup Sabi lays off 20%, pivots to traceable exports
- Sabi laid off around 20% of its workforce, approximately 50 employees, as part of a restructuring effort.
- The company is pivoting from a retail-focused platform to a growing business in commodity exports.
- Sabi launched a new vertical called TRACE, targeting mineral and agricultural exports.
Sabi's strategic pivot towards commodity exports and restructuring may position it favorably in a competitive market, but the layoffs indicate the challenges faced by startups in adapting to changing demands. This transition could serve as a case study for other companies in the B2B e-commerce sector, illustrating the balance between innovation and operational efficiency.
