Kenya’s Equity Group enters Health Insurance market as integrated banking model takes shape
- Equity Group is acquiring a subsidiary license to launch Equity Health Insurance, enhancing its financial services.
- The formation of Equity Group Insurance Holdings Limited was approved during the 20th Annual General Meeting.
- Patrick Gatonga, former CEO of AAR Insurance Holdings, has been appointed to lead Equity Health Insurance.
Equity Group's venture into health insurance represents a strategic and timely move to diversify its offerings in a competitive market. By integrating health services with its existing financial products, the group is well-positioned to address the fragmented healthcare financing landscape in Africa. This could set a precedent for other financial institutions to follow suit, enhancing overall financial inclusion.
