Food is set to power the next batch of content creators, one meal, one story at a time
- Hilda Baci's jollof rice achievement in October 2025 sparked interest in Nigeria's creator economy.
- MAGGI held its second creators' conference, themed 'The MAGGIVerse 2.0', in Lagos on November 1-2.
- The conference featured influential food creators like Sisi Yemmie and Noble Igwe sharing insights on storytelling.
The rise of food influencers in Nigeria's creator economy represents a significant cultural shift, blending culinary arts with digital storytelling. As the market expands, it is crucial for creators to maintain authenticity and leverage their influence to preserve culinary traditions while appealing to global audiences. This evolution could redefine how food is perceived and consumed in the digital age.
