Affinity Africa Hits 100,000 Customers in Ghana Less Than a Year After Launch
- Affinity Africa has reached over 100,000 customers since its launch in October 2024.
- The bank's license was granted in March 2022, and its mobile app was approved in December 2023.
- Growth has been primarily driven by word of mouth and customer advocacy rather than traditional marketing.
The rapid growth of Affinity Africa demonstrates the potential for digital banks to disrupt traditional banking models in emerging markets. By focusing on customer needs and leveraging technology, Affinity has positioned itself as a leader in inclusive banking, which could inspire other fintech startups to adopt similar strategies.
