MaxAB-Wasoko deepens Egypt footprint with Fatura acquisition
- MaxAB-Wasoko acquires Fatura from EFG Finance, enhancing its B2B eCommerce capabilities in Egypt.
- EFG Finance becomes a significant shareholder in MaxAB-Wasoko and secures a board seat.
- The acquisition expands MaxAB-Wasoko’s reach to over 626 wholesalers in 16 Egyptian cities.
The acquisition of Fatura by MaxAB-Wasoko represents a strategic move that not only enhances their market position but also signifies a growing trend of consolidation in the B2B eCommerce space in Africa. This could lead to increased competition and innovation, ultimately benefiting retailers and consumers alike. However, it will be crucial to monitor how effectively the integration is managed to realize the projected growth and operational efficiencies.
