This startup wants to help Nigerians receive their salary daily
- Only 2% of Nigerians earn more than ₦200,000 monthly, highlighting the financial struggles faced by many.
- The number of Nigerians earning up to ₦500,000 dropped by 57% between 2023 and 2024, emphasizing the need for accessible credit.
- DailyPay offers a unique daily salary access model, providing employees control over their earnings.
DailyPay's employee-first model represents a significant shift in the earned wage access landscape, potentially addressing critical financial challenges for many Nigerians. However, the startup must navigate inherent risks associated with its model, particularly in maintaining strong employer relationships to mitigate potential losses. The success of DailyPay will depend on its ability to differentiate itself in a competitive market while ensuring sustainable growth.
