The founder of Clarus, who has extensive experience in startups and marketing across Africa and Europe.
How Clarus wants to fix one of Africa’s most expensive startup mistakes
Many startups fail not due to poor products but because they lack a clear go-to-market strategy. Clarus builds GTM strategies in collaboration with startups and trains their teams to implement these strategies.
70% of African startups fail in the first 5 years; Clarus believes it’s a go-to-market problem
Joovlin, a Nigerian fintech, shut down after failing to grow its user base sufficiently to sustain operations. Experts estimate that around 70% of African startups fail within their first five years, with funding issues often cited as a primary cause.
