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An e-commerce platform focused on handmade or vintage items and craft supplies, partnering with AI for shopping features.
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They spent years optimising for Google. ChatGPT turned that into a sale
TechCabal - Oct 24, 2025
A Nigerian lifestyle brand, Hingees, received an unexpected order of over ₦250,000 from a first-time buyer who discovered them through ChatGPT. The customer stated they did not find Hingees through traditional advertising methods but rather through an AI recommendation.
ChatGPTEtsyHingeesFamasi AfricaOpenAI
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