Moroccan Fintech Woliz Raises $2.2M Pre-Seed to Digitize Small Retailers, Sets Up Chari Showdown
- Woliz raised $2.2 million in pre-seed funding led by Sanlam Maroc.
- The startup's platform connects small merchants with suppliers and financial institutions.
- Woliz aims to provide digital capabilities to small shop owners similar to large supermarkets.
The emergence of fintech startups like Woliz and Chari signifies a pivotal shift in the retail landscape of Morocco and potentially across Africa. This competition could drive innovation and improve access to financial services for small merchants, but it also raises questions about market saturation and the sustainability of such rapid growth.
