Africa’s loyalty programmes are siloed. This Ghana-based startup wants to unify them
- MTN's Pulse tariff plan allows subscribers to earn points on airtime purchases, which can be converted into data bundles.
- Points Africa has raised $2 million from VestedWorld to finance its rollout in Ghana and expand into new African markets.
- The startup aims to create a shared loyalty network that integrates multiple merchants, allowing customers to earn a single reward currency.
Points Africa's initiative to create a shared loyalty network could significantly enhance customer engagement and spending across various sectors in Africa. However, the success of this model will depend on overcoming regulatory hurdles and convincing merchants to participate in a shared infrastructure. The potential for transforming loyalty programs into a more integrated system is promising, but it requires careful execution and consumer education.
