WhatsApp research platform Yazi raises first institutional round at $1.6M valuation
- Yazi closed its first institutional funding round, achieving a pre-money valuation of R30 million ($1.6 million).
- The funding round was led by 3 Capital Ventures, an early-stage venture firm in South Africa.
- Yazi plans to launch automated voice interviews via WhatsApp and expand its research participant panel across Africa.
Yazi's innovative approach to leveraging WhatsApp for research presents a significant opportunity in an industry that has often overlooked mobile communication platforms. As the demand for agile and accessible research solutions grows, Yazi's model could disrupt traditional methodologies and set new standards for participant engagement and data collection.
