Pepkor Strengthens Informal Economy Strategy with R21.3 Billion Fintech Deal
IT News Africa | Staff Writer - Jul 22, 2026

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- Pepkor Holdings is merging its fintech subsidiary Flash with Shop2Shop to form FintechCo.
- The merger is valued at approximately R21.3 billion and will allow Pepkor to hold a 57.1% stake.
- The new platform aims to serve South Africa's informal economy with integrated financial solutions.
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The merger between Pepkor's Flash and Shop2Shop represents a significant step towards enhancing the fintech landscape in South Africa, particularly for the underserved informal economy. This strategic move not only strengthens Pepkor's market position but also aligns with the growing demand for digital financial services, suggesting a promising future for both businesses and their stakeholders.
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