UK-based EnfiTV wants to pay African filmmakers 10x more than YouTube. But, can it afford to?
- EnfiTV launched with 12 titles, offering creators an upfront payment model and higher per-view earnings compared to YouTube.
- The platform allows filmmakers to keep their rights and earn £0.5 per unique view, significantly more than traditional models.
- EnfiTV has a non-exclusive licensing model, enabling filmmakers to also distribute their content on platforms like Netflix and Amazon.
EnfiTV's innovative approach to empowering African filmmakers through a more equitable revenue model is commendable, but its long-term success hinges on overcoming significant challenges such as subscriber growth and competition from established players. The platform's sustainability will depend on its ability to attract a larger audience and secure funding to scale operations effectively.
