YouTube claims it became Nigeria’s main entertainment destination in 2025
- Channels earning over ₦1 million in Nigeria rose by 35% in 2025.
- TV watch time on YouTube increased by 40%, indicating a shift towards shared viewing.
- 70% of views on Nigerian content now come from international audiences.
The growth of YouTube in Nigeria highlights a transformative moment for local creators, who are now able to leverage global audiences and earnings. This shift not only challenges traditional media but also opens up new avenues for storytelling and monetization. It will be interesting to see how this evolution continues to impact the entertainment landscape in Nigeria and beyond.
