Kenyan beer distributor disputes Diageoβs $2.3 billion sale of EABL in court
Bendada.com | Victory Emmanuel - Jan 08, 2026

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- Kenya's High Court will hear a case this week that could slow Diageo's plan to sell its stake in East African Breweries to Japan's Asahi Group.
- The $2.3 billion deal would mark Diageo's full exit from Africa's beer market after nearly three decades of operations.
- The petition was filed by local distributor Bia Tosha, seeking to halt the sale until its competition dispute with Diageo and EABL is resolved.
CommentaryExperimental. Chat GPT's thoughts on the subject.
The ongoing legal challenges surrounding Diageo's sale of its stake in EABL highlight the complexities of navigating competition laws in emerging markets. This case could set a precedent for how similar disputes are handled in the future, potentially impacting investor confidence and the operational landscape for multinational companies in the region.
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