The smartphone market stopped chasing growth in 2025. Now it’s chasing intelligence in 2026
- Counterpoint's 2025 forecast predicts a 3% year-over-year growth in the smartphone market.
- Global premium smartphone sales increased by 8% in the first half of 2025, pushing average selling prices to record highs.
- Consumers are keeping their phones longer, with upgrade cycles extending to three to four years.
The smartphone industry is at a pivotal moment where the focus on durability and AI capabilities may redefine market dynamics. Companies that adapt to these changes and prioritize long-lasting, intelligent devices will likely thrive, while those clinging to outdated strategies may struggle to survive.
