Condia Insider: African event-tech is a distribution game
- Tix Africa gained popularity in Nigeria by solving payment routing issues that users trusted.
- The platform's Creator Program incentivizes creators to promote events, enhancing community engagement.
- Luma's success stems from its user-friendly design and community-focused approach, attracting a global audience.
The emphasis on community trust and familiarity in the African event-tech market suggests that platforms must prioritize user engagement and local relevance over mere technical superiority. This approach could serve as a model for other regions looking to enhance their event-tech ecosystems.
