From Diaspora to Investor: Kanessa Muluneh’s Bold Return to Africa’s Investment Frontier
- Kanessa Muluneh returned to Africa with her family to pursue a mission of investing in the continent's scale-ups.
- She transitioned from being a founder to an investor, targeting established companies rather than startups.
- Kanessa emphasizes the need for thorough due diligence that goes beyond financials, considering team dynamics and local contexts.
Kanessa's journey underscores the importance of understanding local contexts in investment strategies. Her insights into the challenges faced by entrepreneurs in Africa reveal a need for tailored support and mentorship. This discussion could lead to exploring how diaspora communities can effectively contribute to Africa's economic growth while addressing the narratives that shape perceptions of the continent.
