9 proven strategies to get brand mentions for your startup
Techpoint Africa | Bolu Abiodun - Jan 05, 2026

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- Responding to HARO and source requests can generate five to ten quality media mentions within a few months.
- Podcast guest appearances are an effective way for startups to earn brand mentions without traditional media gatekeepers.
- Publishing thought leadership content consistently attracts organic brand mentions over time.
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The strategies outlined for gaining brand mentions are practical and accessible for early-stage founders, emphasizing the importance of consistent effort and relationship-building in PR. While the methods require time and dedication, they offer a sustainable approach to building credibility that can significantly benefit startups in the long run.
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