Toluwanimi Onakoya has built a career managing startups’ hardest moments
- Toluwanimi Onakoya transitioned from RED Media Africa to corporate communications, showcasing her ability to adapt to fast-paced environments.
- She successfully positioned Stears as the go-to product during the 2023 Nigerian elections, achieving over one million signups and significant media coverage.
- Onakoya faced challenges during the elections due to technical issues, leading her team to implement a 'pre-mortem' strategy for future crises.
Onakoya's journey highlights the critical role of effective communication in tech startups, especially during transitions and crises. Her insights suggest that organizations should prioritize integrating communication strategies into their core operations to foster trust and clarity among stakeholders. This approach could significantly enhance a startup's resilience and adaptability in a rapidly changing environment.
