We want to play our part in evolving how we connect, celebrate and support across borders. We built the PIF app to bridge the gap between loved ones, communities , and causes, enabling users to send and receive thoughtful, tangible gifts instantly- from anywhere. PIF is powered by limitless use cases like birthdays, cultural traditions, or even moments of care/kindness, and the app ensures that these moments transcend distance. Instead of simply saying "I Care", "Happy Birthday", "Wait till I'm back in Nigeria" or simply giving money, you can now simply 'PIF It'.

From a business perspective, we want to drive local retail by creating an avenue for businesses in Nigeria to tap into a large but fragmented gifting market and the diaspora remittance market by enabling customers from anywhere to purchase their products for people living in Nigeria e.g. a husband living in London can 'PIF' his wife some flowers from a local Nigerian vendor on their anniversary. .

Our app is seamless, heartfelt and culturally relevant with Nigeria as a major market; enabling Nigerians in diaspora to support their loved ones back home or anyone to share kindness globally. Finally, it's not just personal- it's impactful; with PIF, charities and NGOs can receive direct in-kind donations, empowering communities with what they truly need like food, medicine, school equipment etc.